zinnia

Lead Designer
UI/UX Design, Design Systems
Created at Pixite 2020–2024

Zinnia is the most fun and creative way to keep a digital planner. With a simple and friendly interface, Zinnia is designed to help people organize their lives and express themselves artistically. Easily create planners and journals using ready-made temples and calendars, or start fresh with a blank page. With a wide range of stickers, washi tape, trackers, realistic brushes, pencils, and more, Zinnia has everything needed to design your perfect journal. Available on iPad, iPhone, and Mac.

As the lead designer for Zinnia, I focused on enhancing the journaling experience for our diverse and creative user base. Guided by user research and feedback, I identified key opportunities to improve the product and shape the design of new user flows and features, such as a redesigned toolbar, improved text editing, folders, journal organization, and a dynamic menu for the Apple Pencil Pro.

Zinnia has earned its place as the number one creative journaling app and is frequently featured in the App Store and was spotlighted during the Apple event launching the Apple Pencil Pro.