Spool

Lead Designer
UX/UI Design, Design Systems, Branding
Created at Pixite 2020–2024

Spool is a creative app designed for musicians and creators to make music videos synced to their tracks. Combining a drum machine-like interface with an intuitive video editor, Spool makes it easy and fun to create visuals and trigger effects in real time. Perfect for live performances or sharing on social media. Available for iPhone, iPad, and Apple Vision Pro.

I contributed to Spool as the lead designer, working closely with our creative director, developers, and marketing teams. Together, we built Spool from the initial concept through development and launch. As the lead designer, I led the branding process to define the visual identity, helped shape the core product experience, and built the design system and user interface.

Throughout the process, we grounded our design decisions in user research and testing, while creating a community of brand ambassadors, beta testers, and influencers to support a successful launch.